My friend sent me this question the other day: What is the telos of Pinterest? When I stopped being offended at his obvious mocking tone, I admitted that I had been thinking about it.
In his last lecture my professor asserted that if Memory is mother of the Muses - the Arts - then memory must be the basis of culture. In this case, I would argue that the domestic arts, too, must be based on memory. In the past (perhaps a glamorized past, admittedly) mothers would teach their daughters to quilt or knit or, more generally, keep a home; however, the shift from traditional mores and familial culture has fragmented families through individualism (I'm going to keep beating that drum) and the mass consumer culture has made housekeeping less of an art and more of a chore through devaluation of unpaid work and increasing dependence on modern appliances.
So, I come to the question: what is the telos of Pinterest?

